Comments for Natasha D'Souza

Comment on I got a feeling by Shanty Mathew

Shanty Mathew — Wed, 16 Feb 2011 19:51:39 +0000

Hi,
I’m in Advertising. Having dealt with a few, allow me to explain why I think most Marketers see Social Media as a “magical” tool.

The erroneous perception of Social Media as simply ‘free’ media, and fact that nearly the only Social Media campaigns we see are obviously the very successful ones – is why Social Media is seen as a panacea by Marketers.

It’s just another medium, they say – so it’s straight to: “Let’s create an iPhone app / viral video!” Rarely is there debate on the relevance or context of Social Media.

Most Marketers have “traditional media” as their frame of reference. And there, there is significant cost based on the circulation figure (viewers), geographic reach, and number of exposures (frequency)… Besides the high cost of producing a TV Commercial or even photography, for a Press campaign.

Now, when you tell a Marketer that his Facebook page has the potential to reach hundreds of millions of potential customers worldwide with unlimited exposures, and it can even be measured for effectiveness, plus you all you need is royalty-free, user-generated content – and all this on TOP of near-zero media fees… can we fault him if his eyes begin to glaze over? But it’s apples and oranges really.

I am sorry for the long ramble… but I have disagree with you on one point – then, I’ll leave… Privacy is not a myth.

Open any corporate email, scroll down, and read the caveat on confidentiality at the end. Or consider the veil of secrecy around officialdom. You see, it is ONLY individuals that have no right to privacy.

And before I go… I must say, your idea of introduction videos as ice-breakers is a real gem.

Comment on About by Local Ottawa ladies you should know! « PR before her eyes

Local Ottawa ladies you should know! « PR before her eyes — Thu, 17 Dec 2009 18:33:15 +0000

[...] D’Souza of Virtual EyeSee, a social media guru with her own social media agency. Take a look at her blog, learn a bit more about her, and follow her on [...]

Comment on I got a feeling by Glenn Schmelzle

Glenn Schmelzle — Tue, 17 Nov 2009 05:34:58 +0000

Like the song and the post. So after reading your piece here, I promise to juice up my own online presence with more than just text.

Comment on Mashups and open APIs’ the new entrepreneurship by Ian Graham

Ian Graham — Thu, 16 Apr 2009 01:55:44 +0000

I think you are absolutely correct Natasha, open source is much more than free software. It is a set of principles and open transparent way of doing business.

Comment on MUGOO by Natasha D'Souza

Natasha D'Souza — Tue, 25 Nov 2008 15:34:52 +0000

It’s was quite the experience to be in a room full of MAC enthusiasts’ since I come from the world of UNIX and PC. A lot of people there knew all the generations of MAC and it was great to see the iphones out as well.

I learnt lot and enjoyed the presentation on the US only webs sites. I wonder if they work for other countries?

psst the go out for dessert after

Comment on Sparky powered by the wind by Allan Poulsen

Allan Poulsen — Tue, 03 Jun 2008 02:35:16 +0000

Thanks for your interest, and “blog” coverage.

I really should update my website soon. I no longer buy “Green Tags” from Green Tags Ontario, as they have closed down. Instead, I buy my electricity from Bull Frog Power ( http://www.bullfrogpower.com/ ), which is a green supplier of electricity in Ontario. Their mix is approximately 20% wind generation, and 80% “eco-certified low-impact hydro”. As the usage ratio is approximately 20/80 between my truck/house, I then claim that my truck runs on the wind, and my house runs on the rain. By the way, our house was also converted to get away from “natural” gas, to using a Ground Source Heat Pump (a.k.a. Geothermal), so both the truck and house no longer consume fossil fuels.

Comment on Extreme colloboration by Peter Childs

Peter Childs — Tue, 13 May 2008 14:41:24 +0000

Sounds like it was a great experience.

I’m sory I missed it – but hopefully there will be a next time.

Comment on 1943 Guide to Hiring Women by Karen

Karen — Mon, 31 Mar 2008 03:56:27 +0000

That’s crazy that they posted that type of guide! But even though there’s been so much progress made, it’s sad how the salary discrepancy between women and men is still so large.

Comment on National Engineering Week (NEW) by Karen

Karen — Wed, 06 Feb 2008 00:47:35 +0000

I heard about agricultural engineering for the first time today. My co-worker’s wife is an agricultural engineer, and she deals with air quality inside chicken farms.

Comment on Naming your company by Danielle Cardinal

Danielle Cardinal — Sun, 13 Jan 2008 18:57:41 +0000

Ah yes….picking a name for your business! What a process! Creative, Involved, Engaging and Fun were all important elements involved in choosing “the” name. I had a few in mind and as Natasha mentionned involving others in the selection is critical. One can get pretty immersed in their biz and suffer from tunnel vision. So a little help from friends, family and colleagues is always beneficial.
My biz name was chosen after my original business plan had been written. While plugging away at the plan I kept my eyes and ears open for inspiration in the name department. I networked extensively with only my personal name but felt a biz name was important. I wanted my biz name to reflect my vision and mission so including the team aspect was very important. So that’s where the Fleet bit came in…. then the Fit just naturally positioned itself. I officially chose FitFleet Fitness and have since discovered that it’s a mouth full. So I have shortened it to FitFleet when speaking with people – it saves the tongue twister.
So get out there beautiful people and have fun with this process. You can always sample a few before you commit 100% Have fun!